Privacy Policy
*Last updated: November 6, 2025*
Avila’s El Ranchito Newport Beach (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of our customers and website visitors. This Privacy Policy describes how we collect, use, share, and protect your information in compliance with California privacy laws, including the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), the California Online Privacy Protection Act (CalOPPA), and other applicable laws.
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1. Information We Collect
We collect information in the following categories:
**A. Personal Identifiers:**
Name, email address, phone number, address, reservation details, event inquiries, date of birth (for age-restricted services).
**B. Commercial Information:**
Order history, reservations, gift card purchases, and loyalty participation (if applicable).
**C. Internet and Device Information:**
IP address, device type, browser version, operating system, pages visited, time spent, and referring URLs.
**D. Geolocation Data:**
General location (derived from IP) to improve service area relevance and analytics.
**E. Sensitive Personal Data:**
Dietary restrictions, allergies, or accessibility requests—only collected when voluntarily submitted.
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2. How We Collect Information
* When you submit online forms (contact, catering, event, or reservation requests).
* When you place orders or make reservations through our third-party partners (e.g., ToastTab, DoorDash).
* Automatically, through cookies, pixels, and analytics technologies.
* When you sign up for newsletters or promotions.
* When you communicate with us via phone, email, or in person.
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3. How We Use Your Information
We use personal information to:
* Provide and personalize our services (reservations, orders, events)
* Improve site functionality and performance
* Communicate with you about updates or promotional offers (only with consent)
* Maintain records for business and legal compliance
* Enhance security and detect fraudulent activity
* Respond to customer service inquiries and feedback
We do not use your information for automated decision-making or profiling.
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4. Third-Party Data Sharing
We do not sell your personal data. We may share information with trusted vendors and service providers who assist with:
* Order processing (ToastTab, DoorDash)
* Email or SMS marketing (for opt-in subscribers)
* Analytics and website performance (Google Analytics, Meta Pixel)
Each third party is contractually obligated to use your data only for the services they provide and to maintain confidentiality and security.
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5. Cookies and Tracking Technologies
Our website uses cookies to:
* Enable site functionality
* Understand user behavior and traffic
* Improve page performance and design
We use Google Analytics and similar technologies to gather non-identifiable usage data. These may collect IP addresses and browsing patterns. You can disable cookies through your browser settings or opt-out using [Google’s opt-out tool](https://tools.google.com/dlpage/gaoptout). Our cookie consent banner allows you to manage cookie preferences.
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6. Data Retention
We retain personal data only as long as necessary for the purposes outlined above or as required by law. Typically:
* Contact form submissions: 12 months
* Reservation and order data: 24 months
* Newsletter subscriptions: until you unsubscribe
After the retention period, we securely delete or anonymize your information.
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7. Data Security
We implement administrative, physical, and technical safeguards to protect your information, including:
* Secure HTTPS (SSL/TLS) encryption across the entire website
* Regular software and security updates
* Limited employee access to stored data
* Encrypted payment processing (via third-party partners)
Despite these precautions, no online system is completely secure, and we cannot guarantee absolute protection.
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8. Data Breach Notification
In the event of a data breach involving your personal information, we will notify you in accordance with applicable federal and state laws. Notification may occur via email, phone, or public notice on our website, within legally required timeframes.
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9. Your Rights (California Residents)
Under CCPA and CPRA, California residents have the right to:
* Know what personal data we collect and how it’s used
* Request access, correction, or deletion of personal data
* Opt-out of sale or sharing of personal data (we do not sell data)
* Limit use of sensitive data
* Request a copy of your personal information
* Appoint an authorized agent to act on your behalf
To exercise these rights, please contact:
* Email: newportbeach@avilaselranchito.com
* Phone: (949) 675-6855
We may verify your identity before processing your request and will respond within the required time under law.
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10. “Do Not Sell or Share My Personal Information”
We do not sell personal information, but we honor opt-out requests as required under California law. If you wish to formally exercise this right, contact us via the methods above.
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11. Marketing Communications
If you sign up for our email list or promotions, you can opt out anytime by clicking “unsubscribe” in our emails or by contacting us directly. We do not send marketing without explicit consent.
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12. California “Shine the Light” Law
California residents may request information about how we share personal information with third parties for marketing purposes by emailing newportbeach@avilaselranchito.com. We do not share data for third-party direct marketing, but we will respond to verified requests as required.
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13. Third-Party Links
Our website may include links to third-party platforms such as reservation systems, delivery services, and social media. We are not responsible for the privacy practices or content of these external websites.
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14. Children’s Privacy
We do not knowingly collect personal data from children under 13. If you believe a child has provided us with information, please contact us for deletion.
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15. Changes to This Policy
We may update this Privacy Policy periodically. The revised version will be posted with the updated effective date. Continued use of the site after updates constitutes acceptance of the revised policy.
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**Contact Us**
Avila’s El Ranchito – Newport Beach
2800 Newport Blvd, Newport Beach, CA 92663
Email: newportbeach@avilaselranchito.com
Phone: (949) 675-6855
